Why the Pet Food Industry Started "Cornphobia"

Some of the first dog food companies that thrived were Science Diet, Iams, Eukanuba and Purina; that was some pretty stiff competition! A common denominator to their dog food formula was corn. The popular marketing game of "they have it and we do not" began the gloomy demonizing of corn.
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That Darn Corn!

The Mischevious Ingredient that is Good for Your Dog.

Research reported at the 2004 American Institute for Cancer Research (AICR) International Conference on Food, Nutrition and Cancer shows that whole grains, such as corn, contain many powerful phytonutrients whose activity has gone unrecognized because common research methods have overlooked them.
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Quick Questions About Corn

(And Answers)

Isn't corn hard for dogs to digest?

Only if you are talking about raw corn. The ingredient corn meal is already cooked and is not only highly palatable, but also over 60% of the naturally occurring fat in corn is linoleic acid aka Omega-6 Essential Fatty Acid.

Below we provide the science that tangibly proves corn is a highly digestible grain. Beware of the "facts" that some pet food company "experts" are putting out to mislead consumers. Corn is at the center of a rivalry in the pet food industry unethically being fought with marketing strategies and not science.

A nutritionist will not accept opinion or theory as fact and neither should you. Don't allow yourself to be misled by advertising or intentional extremism you may hear from friends or see online.

Let's separate marketing positioning from real results. The technology in Kumpi's supplementation has not been discovered by many nutritionists and is what we believe in. Yet, what really matters is how well does your dog look, feel and do when they eat our product?

That is where your own eyes and your pet's condition will show you. If we're wrong we never expect you to buy another bag. But odds are good you will, once you have experienced the undeniable truth of the difference Kumpi makes.

Pet food is an industry. Nutrition is science. Have you allowed an industry to spin science into science fiction?

Scientific studies done on dogs show corn to be HIGHLY digestible.

It has been trendy to indict corn for not being digestible, but if you check the stats from a scientific study you will see how highly digestible corn is. (DM = Dry Matter)

Apparent digestibility coecients (%) of ingredients for dogs.
Ingredients	DM	CP	EE	Starch	NFE
Pearl Millet	86.1^a	77.2^b	81.7^a	99.1^a	89.2^a
Rice Bran	90.5^a	74.8^bc	66.8^b	99.2^a	94.4^a
Sorghum Grain	90.4^a	88.6^a	78.6^a	98.7^a	92.0^a
Wheat Meal	60.7^c	67.5^cd	53.8^c	89.6^c	56.1^c
Corn Grain	89.3^a	88.6^a	83.0^a	98.5^a	90.0^a
Rice Meal	56.3^d	72.5^bcd	85.2^a	90.4^c	43.5^d
CV,%	5.3	9.2	9.9	1.7	5.0
Nutrient digestibility of the feed ingredients for dogs C.M.L. Sa-Fortes, N. K. Sakomura, A. C. Carciofi, M. O. Mendonca and E. V. V. Freitas

Research performed on corn digestibility in dogs indicated that the digestibility of extruded cooked corn like the corn in Kumpi is very highly digestible. In that scientific nutrient digestibility test dogs were fed the dry extruded ingredients below and digested them at the following percentages on a dry matter basis:

Grain Nutrient Digestibility in Dogs:

Corn: 89.3%
Wheat: 60.7%
Rice: 56.3%

Aren't dogs likely to be allergic to corn?

Wheat has the highest potential to cause allergic responses. It is most likely to carry and trap mold, mildew and other substances.

My dog had allergic reactions to other foods with corn, but isn't breaking out on Kumpi. Why?

One thing that isn't represented on ingredient panels is the quality or grade of product being used. We use non GMO corn and the highest quality that is available.